What IS SEO: Optimizing The Content For Search Engine

To optimize the content for search engines via SEO(Search engine optimization), we need to understand what is optimization?

For this we have Example:  You want to buy biscuits that are sugar-free and full filled with nutrition value. In the market we have biscuits that are not sugar-free so to identify this we will look at the package description. If the sugar-free description is mentioned then we will buy that.

So what if the description is not mentioned even it is sugar-free. We will not buy, so the product is not optimized.

Similarly, in the search engine, we need to provide a description of our web pages that should be relevant. Optimizing the content for the search engine is the search engine optimization.

SEO specialist does this work. This is done through the spider program. Spider visits the websites and read the pages and then creates the order for the search index.

Various other factors are included how a particular web page comes in the Google search result. Firstly we will talk about Meta tags. Meta tags are responsible for how your title and description look in the search result. Google matches the keywords with Meta-data in order to show search results.

How to make the title and meta description in Blogger? Explore the links to know.

Your keyword should be in the title and description. It should be relevant about what is your page describing. Your Page should engage the audience, otherwise, the audience will leave you. Respect the audience's time.

What is SEO and How it Works?

It is a Search Engine Optimization that works with Google spider that is known as a crawler. The crawler works with SEO tasks. That you need to apply to your posts. After that, your website will be SEO friendly. Read the whole blog and understand how to write a post and how to do SEO. There is no benefit to your work until you do not prove yourself with your work. Moreover, Google analyzes your work. But Google doesn't tell you when you are developing. Google has a webmaster tool that can understand your website's weaknesses.

Next is SEO optimization that includes on-site and off-site work to do. By doing this work you will get SEO optimized content for both the search engine and user.

On-Page SEO

While performing this task. The first step is to find out the keyword for the content. Keyword research can be done through Google keyword planner, Ubersuggest, and keyword Everywhere. The main keyword should be in title and description.

Your information should be relevant that is on the page. It engages the audience and helps easily find information. 

.I tested SearchEngineJurnal.com and Seo-hacker.net


Where I noticed Google is actually fetching the page description, not by the content itself.

But Google looks overall web page. 

Note: Some of the results Google gets by the page content. Which are not by the page description.

Google and Bing's Search Operators

Google results without title and description matching

In the above image, you will notice the page title and description. Google provides results without title and description matching. 

How Google finds the related match? 

Not the exact match every time. 

It means your page description can not be ignored by Google and you just need to make related to content. Moreover, never forget to apply good practices that I told you above. 


Note: I told you in the image that is before the above. You have to add the same keyword in the description as in the title. I got this good practice through my Google digital marketing course.

Your audience comes through the search engine by watching your page snippet title and page description. Don’t let your audience struggle to find information actually they are looking for.

You can increase the audience through images and videos and reduce the bounce rate(It is the rate of exit or leave from a particular site)

You should create a responsive web design that will open on mobile devices correctly and the end-user can read your stuff easily.

Site structure and internal linking

Use the outbound link that has more and relevant information. In link building use an internal link with clustered type rather than cross-linking.

Cross-linking

In the above image, you can see cross-linking. The relation shows that links are not relevant to webpages and this type of linking creates confusion. 


Note: First category A, B, and C are separate from the second category A, B, and C. You can say to second category D, E, and F for your understanding. But the overall conclusion is confusing.

Clustered type linking

Clustered type linking is accurate. In the internal link, to avoid confusion, link the content to the relevant category.

Synonym words help end-users for a clear understanding of your content. I suggest you, use LSI keywords (Latent Semantic Indexing) that related to your primary keyword. Moreover, non-responsiveness synonyms are those that have no relation with the targeted keywords. Avoid using misconception synonyms because they create confusion.

The alt tag for image optimization is important and I suggest to use every time and describe what is about your image.

Never leave the power of social media. Create your business profile on it and start engaging with the audience.

Tip: Be unique in the search result and think about why people should come to your website. Post long content because users want all information related to their queries. Do your best.

Use the proper URL structure. 

Example: Your Page is about Fruit Vegetable jobs in Melbourne or Vegetable & Grain Exporters in Melbourne.
Then Your title should be like

Example:

Title: Fruit Vegetable jobs in Melbourne

Or

Title: Vegetable & Grain Exporters in Melbourne

You are advised to add title oriented description. So that viewers can easily understand the webpage is for what.

Links for On-Page SEO

Moreover, build your base with SEO basics. If you want good results for your product and services then think before publishing the content. Because Google ranked only great content.

Mobile indexing

Mobile indexing

Mobile indexing of my blog. Google search console does not show an accurate mobile indexing webpage. I noticed, Sometimes search console shows more webpages and sometimes less from them. 

But actually, on my blog, every webpage is mobile-friendly. This is due to under construction and the search console is still not crawl all pages. You can verify my blog webpages on Google page speed insight.

Note: Google is doing mobile-first indexing.

#1 Techniques

  • Delete old and unwanted webpages.

  • Fix broken link.

  • Add relevant internal links.

  • Get backlinks from authority sites.

  • Target keyword with more traffic and less competition.

  • Make easily understandable content.

  • Make Storytelling content with engagement.

  • Do a site audit.

  • Make unique and different content.

OFF Page SEO

It refers to work done after your site is complete. What left more? You need to build links with related websites. You have to write some posts on a reputable or good site as the guest blog. Also, mention your website name after the post. This will enhance your inbound links.

Moreover, You need to understand link building. When you write some good article then people love it and if any trusted website found that your content can give some value to their readers then they link to your site. 

This is the right way to link building. You should always link to the trusted content. It will enhance your Search engine traffic.

Meaningful SEO Posts

I think the above SEO content link will really help you to understand more effectively.

Stay Happy

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