SEO Redirect: How it help us?

Let's talk about What is SEO redirect?

Before talking about SEO redirect you need awareness about HTTP Status Code. It tells about the status of "HyperText Transfer Protocol". It is the base of data communication in the World Wide Web and used for data communication.

What is SEO redirect

When you redirect Your content or file, You moved it with permanent redirects or temporary redirects. These two types of redirects we have. You can also redirect domain and you can set preferable version of your site, it can be WWW or Non-WWW.

For the permanent redirect, I suggest to use 301 redirects and for temporarily purpose use 302 redirects.

If your pages are in the search result and you are going to delete a page then make a sure redirect for deleted URL otherwise search engines will mess up with the 404-page error. If you have multiple 404 error pages then you can redirect users to a relevant web page.

The redirected page must follow the guidelines of the Google search console. The page on your site can pass the link if you are allowing someone to trust content to link with your page.

Where You Can Apply SEO Redirect

  • Redirect old file location to the new file location.

  • Redirect subdirectory to another subdirectory.

  • Redirect your old URL to New URL

  • Redirect your old Domain Name to new Domain Name.

  • Redirect your WWW site to the non-WWW site and vice versa.

  • Redirect duplicate content to a preferred web page.
Some content Management System(CMS) provides redirect settings. These settings help to do work fast. The most important part is redirecting the WWW site to the Non-WWW site or Non-WWW site to the WWW site. Because people use both ways to reach your website and if you do this you will not lose your customers.

Points To Remember While Seo Redirecting

  • Be aware of Cloaking when you are doing a redirect. Cloaking occurs when you point Googlebot to Web Page A but the user is not getting the same as Googlebot. If you are doing this then you are at risk because of Google Webmaster Guidelines those are not allowing you to do this. 

  • If you are redirecting certain URLs temporarily then don't mark it permanently.

  • Sneaky redirect: It includes when users are redirected to something significantly different than Search Engine. When Desktop users and Mobile users see completely different might seeing spam. 

  • Doorway Pages: Where multiple domain names or pages targeted at specific Page.

  • If you have moved to the new Domain then redirect all old URLs to New URLs. Otherwise, the search engine will leave your old content.
Note: When examining JavaScript or other redirect methods to ensure your website should adhere to Google Guidelines. Keep in mind that 301 redirects are best when moving your site, but you could use a JavaScript redirect for this purpose if you don’t have access to your website’s server.

How It Help Us

  • Help to Reduce 404 error

  • Help to Manage offers. Because you can show index.html/offer rather than index.html

Post Redirect Get Pattern

post redirect get pattern

PRG never applies on multiple URLs where you want to use "Post-Redirect-Get pattern" as a crawling booster on a web page with categories and subcategories.

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