SEO Redirect: How it help us?

Before talking about SEO redirect you need awareness about HTTP Status Code. It tells about the status of "HyperText Transfer Protocol". It is the base of data communication in the World Wide Web and used for data communication.

What is it

When you redirect Your content or file, You moved it with permanent redirects or temporary redirects. These two types of redirects we have. You can also redirect domain and you can set preferable version of your site, it can be WWW or Non-WWW.

For the permanent redirect, I suggest to use 301 redirects, and for temporarily purpose use 302 redirects.

The redirected page must follow the guidelines of the Google search console. The page on your site can pass the link if you are allowing someone to trust content to link with your page.

Where You Can Apply it

  • Redirect old file location to the new file location.

  • Redirect subdirectory to another subdirectory.

  • Redirect your old URL to New URL

  • Redirect your old Domain Name to new Domain Name.

  • Redirect your WWW site to the non-WWW site and vice versa.

  • Redirect duplicate content to a preferred web page.
Some content Management System(CMS) provides redirect settings. These settings help to do work fast. The most important part is redirecting the WWW site to the Non-WWW site or Non-WWW site to the WWW site. Because people use both ways to reach your website and if you do this you will not lose your customers.

301 Redirect Over a 302 Redirect

I have three reasons why we choose 301 redirects over a 302 redirect. Redirecting URLs is a common task in SEO. But how to pass the link of your ranked web pages. 301 redirects can help you with this.

Reasons
  1. The ranking will be fully transferred to the new URL.

  2. Link equity(link juice) will be passed to the new URL.

  3. To not lose important positions without any replacement.

Points To Remember While Seo Redirecting

  • Be aware of Cloaking when you are doing a redirect. Cloaking occurs when you point Googlebot to Web Page A but the user is not getting the same as Googlebot. If you are doing this then you are at risk because of Google Webmaster Guidelines those are not allowing you to do this. 

  • If you are redirecting certain URLs temporarily then don't mark it permanently.

  • Sneaky redirect: Redirecting is the act of sending a visitor to a different URL than the one they initially requested. There are many good reasons to redirect one URL to another, such as when moving your site to a new address, or consolidating several pages into one.

  • Doorway Pages 

How It Help Us

  • Help to Reduce 404 error

  • Help to Manage offers. Because you can show index.html/offer rather than index.html.
Stay Happy

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