SEO Basics - Test Knowledge With Questions
Grabbing the knowledge about from all around But any single basic confusion might put you in trouble when you are doing something big and advanced. To make sure you have proper basic knowledge, I have some basic questions and their answers.
I will boost your confidence by increasing your knowledge.
20 SEO basic answer
- Total ranking factor
- What are product listing ads?
- What is Slug?
- What is the reason for the highest Google ranking?
- What is sitemap XML?
- 301 and 302 redirects
- Confusion about Microdata markup
- How to separate words in the slug?
- Google and Apple reviews
- Temporarily unavailable error.
- Best keyword to target
- Value factor for a link.
- Responsive design.
- AMP confusion
- Difference between mobile and desktop results.
- Mobile website's user experience.
The total number of Google ranking factors is 200. But Google doesn't reveal them. You have to make sure about your website's quality and trust. User experience also counts.
PLA's full form is product listing ads. It is also known as Google Shopping Ads, It includes product images, tiles, price, and business name.
It is useful for those who want to advertise specific products or product groups.
SEMrush has a PLA research article. You can read it further.
Slug is the name of the URL element that is present on every page except the homepage.
This part of the URL is the definition of Slug. Read further Yoast article for a slug.
The reason for the highest Google ranking does not only depend on just several main ranking factors. You have to add extra value to the site. So that quality and user experience show positivity for your brand.
Sitemap XML is the file that contains the URL you want to index in the search engine and the URL is only with status code 200.
Multiple sitemaps are used with the "sitemap index" when you crossed the size-limit.
301 and 302 redirects used for permanent redirect and temporary redirect respectively.
This is false.
Microdata markup does not do this.
Separating words in the slug. For this purpose, we have the option to use plus sign, slash, and hyphens. Out of the three, the hyphen symbol is the best way that you should use.
Moreover, in the image, you will see some other options like colons and dots. Which are not relevant.
Google and Apple reviews source for rating starts respectively from knowledge panel and Yelp. This is knowledge-based information and further, help you with a product website where you need to add reviews.
Temporarily unavailable error code 503 is shown when something happened wrong for temporarily time. Whereas 200 indicates the page is ok to index.
404 used when the webpage is not found. Google doesn't index 404 webpages but if the crawler sees the webpage with 200 code then Google will show that webpage even it is a 404 webpage.
About 302 I have told you above.
The best keyword to target is that has higher volume searches with low competition. Because you can get web traffic with minimum difficulty. So focus on keyword and answer related questions.
As you saw in the image, we have two value factors for a link. If you are getting a backlink from a high authority website then it has value for ranking.
Look domain authority to understand the high authority website. Second, if you and your linking websites are using relevant keywords in the anchor then it will also boost your ranking.
Responsive design is used for mobile devices. It modifies the website layout for mobile so that the user can easily see the information provided by the website.
Sometimes webpage is not exactly similar to a desktop webpage. But it satisfies the user with presented information on the mobile. Google accepts this webpage.
AMP confusion for beginners. Beginners may be confused with it, and can know it as "Artificial mobile pages", "Agile main page", and "Advance mobile performance". But actually, it known for "Accelerated Mobile Pages".
Example: How AMP looks at Google.
Read more about the AMP introduction.
You can see the difference between mobile and desktop results that results are more focused on local results when you search with a mobile device.
Moreover, read structured data.
Ways to boost the mobile website's user experience.
- Making sure your phone number is clickable.
- Adjusting your page elements to make them easy to click with fingertips.
- Making sure your content is easily readable.
For targeting a specific country for URL, you need a hreflang directive in the header where you can specify the country's language. Also, you can use the country's ccTLD.
Both signals help Google to see that your site is targeting a specific country.
Important factors for local SEO.
- Localized site content.
- Mentions your business name, address, and phone number. Also, use Google plus codes on the map.
- Links from the local website.
Two features are mostly used by webmasters.
- Google Position: Discover which queries caused your site to appear in certain positions in search results.
- Crawling: Make sure that Google can crawl your site.
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