Structured Data With Google Markup Helper

Structured data used to instruct special modifiers for search snippets in SERP. Structured markup data helper by Google gives you code to add to your page. And from there Google fetches the data and shows the snippet according to the data present on the web page.

Structured data snippet has more power in search. In the right side of image, you have the code for structured data but this not exactly for the screenshot I captured in the image. Go Google guide to know more

Structured data markup helper

A structured data markup helper has a type of data to show in the snippet in an informative style.

Facebook has open graph tags, Twitter has Twitter cards, and there is JSON-LD(JavaScript Object Notation for linked data). This is a bit of a cryptic format at least for nontechnical marketers. There are also older types of structured data:

Note: Google, Bing, Yahoo, and nowadays Yandex are involved in this.


Although has recommended the use of JSON-LD since 2013, Google finally jumped on board with their endorsement in January. Google’s support came from the role JSON-LD plays in the search world by delivering more easily indexable content. JSON-LD offers simpler means to create machine-readable data from the website to promote search results.

Unlike microdata, RDFa or Microformats, JSON-LD is embeddable in a <script> in the page’s <head>.


<script type=“application/ld+json”>


Your’s Code



JSON-LD offers syntactic simplicity found with the traditional JSON, but more inherent meaning. As a result of Google, Bing and Yandex are all support JSON-LD because the structured data allows developers to easily organize and connect data. 

This creates a better website in the eyes of humans and Google. The lightweight data format will enhance a website’s performance as all data is seamlessly linked across the internet.

Views of John Mueller on JSON-LD in 2019

Still, want something more then you are advised to read the following link.

How structured data works?

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