What is SEO and SEM?

SEO - Search Engine Optimization that handles the data in SERP(Search Engine Result Pages). These pages are handle by the spider. It reads the collection of snippets then we get the right result from the Google search. So never try to play with a spider. Information is need for everyone so try not to give wrong data to Google through the website or even Google Map. Google changes own ALGO to prevent wrong information in search. So think about it. 

SEM - Search Engine Marketing that is done with content marketing and via Google Ads. Content marketing is based on SEO work and done by an SEO guy.
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